Reconstruction: what is it and why is it so important?

In my hairworld, there are two categories when it comes to colorists: the ones that know about reconstruction, and the ones who do not.

Reconstruction is the most important ingredient to an amazing style, and great looking, healthy hair.

How do I explain this? Basically, your hair is made of protein. Every single time you chemically or physically damage your hair (ex: bleach, color, blow dry, flat iron), a lot of the protein goes away. Then, when you do it again, it continues to go away, until you have none… which ends up either a big, frizzy, unbrushable mess, or the ever-so-unfortunate “chemical” haircut.

However, everytime you damage your hair, you can reconstruct it in your salon. Professional product companies have designed treatments that are made to restore the protein in your hair. I use Redken’s CAT protein treatments and Chemistry Systems on all of my clients. These products put the protein back into the hair, leaving you with gorgeous, manageable hair.

Chemistry Systems are a personalized line of reconstructors made by Redken. These are only available from your stylists, and they are not available for sale. They are very advanced, personalized solutions. There are five different categories to choose from, but all you need to do as a client is tell your hair history and describe how your hair behaves, and your stylist will put together a special formula, based on your hair. 15 minutes later, you will be amazed at the difference, and you will want another chemistry system as soon as possible (which is in two weeks)

The CAT protein reconstruction treatment by Redken should be your best friend. This treatment is sprayed onto your hair after you shampoo, left on for five minutes, and is rinsed out. My rule? CAT after color. You might as well restore the protein immediatley. Especially after applying bleach. This treatment can be used up to four times in one day, if needed, and is available for retail from your stylist. I sell CAT treatments to a lot of my clients and they use it a few times a week and praise me for introducing them.

If you have bleached your hair before, I bet you can’t smoothly comb it out right away. That is chemical damage. Reconstruct.

If you colored your hair, or had it colored and it didn’t turn out the way you expected it to, that could be a result of damaged hair. Reconstruct.

Even if you are in damage denial (which every single one of us is!), Reconstruct.

I promise, you will thank me later.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s