Why choose Redken Color?

It’s simple…

“As a professional colorist, my clients count on me for gorgeous, shiny, healthy- looking haircolor. Whether they’re walking the red carpet at a movie premiere or just running out to get coffee, their color needs to look perfect 24/7. With Redken Haircolor, I know that every single one of my clients is going to leave my chair with beautiful, glossy results that last.”

“Since I started my career I have always been a fan of Redken products. The difference is that is creates great shine and doesn’t dry out the hair; the color last longer than other leading brands! Redken has been so supportive of me and my career that it is a great honor to work with them and be their creative consultant for color!”

-Tracey Cunningham, Redken’s Creative Consultant for Color, Hollywood Colorist to the stars.

In 1960 when the company was founded, Redken was the first manufacturer to apply proteins and moisture to dramatically improve weakened and sensitized hair and restore strength and shine. So not only does Redken give amazing color results, but it restores proteins, and makes your hair healthy and shiny, too. Unlike other color lines, that may damage your hair, and lead to color mishaps.

Redken Shades EQ

Shades EQ is Redken’s Demi-Permanent Conditioning Color Gloss. There’s no limit to what you can do with Shades EQ! As the #1 long-lasting, no-lift, non-ammonia, demi-permanent haircolor in the U.S., Shades EQ is one of the most versatile haircolor brands in your salon. It provides healthy, shiny results, incredible conditioning with an amazing number of mixing possibilities.

Shades EQ can be used to Glaze (enhance color, tone highlights, blend gray), Refresh (use on ends while processing permanent color on roots), and Correct (restore color, fill in old highlights, re-do unwanted tones).

Redken Color Camo

Color Camo 10-Minute Camouflage Color, part of the Redken For Men line, is for the man with gray who has never experience color before and may be reluctant to try. Applied at the shampoo bowl, it’s a quick, discreet service, providing natural-looking results to build a man’s confidence and interest in future Color Camo services.

Color Camo does not cover gray completley, but it blends (or camoflages) the gray for a natural look.

Redken Color Gels

Color Gels is a reliable and dynamic haircolor brand for any shade of pigmented hair. Use it to brighten, darken, change or correct, or for highlighting and creative color effects. Color Gels provides exceptional gray coverage, from a few strands to high percentages of gray. Formulated with a traditional 10-level system, Color Gels covers it all with over 50 natural and fashion shades across 11 tonal families, plus Clear and Blonding Gels.

Redken Color Fusions

Color Fusion is a modern, permanent color cream that delivers healthy-looking, multi-dimensional haircolor. With over 100 shades in 6 categories, it can be used to lighten, darken, match natural hair color, cover gray or to create high fashion techniques. Double Fusion and Hi Fusion are lines are the Advanced Performance Color Creams withing Redken Fusions, for extreme, rich, and radiant color results.


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